A Jour Wine Package

Bright Colours
Packaging Design

The task: We were approached by a small Bulgarian winery from the Vidin region to come up with a name and package design for their new white muscat wine and a rose wine of the Gamza variety. They asked us for a modern interpretation of these traditional for Bulgaria wine varieties.

The solution: The name came from the french “plique-a-jour” which means “letting in daylight”. It perfectly describes the lightness and juvenility of the wines. Likewise it implicates the way daylight goes through the semi transparent wine liquid. We used warm and calm colours for the design of the labels and arranged the elements in a circular composition so that they correspond to the full cycle of the wines’ colour, taste, body and nose.